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Finding New Customers For Your Business

By Don Doman

Getting new customers inside your business is sometimes a hard job. Once you get them there, you need to take every advantage.

A would-be holdup man pointed a gun at a cashier in a Detroit store, but he dropped the weapon and fled when he realized the cashier had been able to reach the burglar alarm. In a few minutes the place was swarming with police officers. Seeing all the men in blue, the store's manager immediately sent this message over the loudspeaker system: "Special sale now in progress for police officers only!"
-- Detroit Free Press

I wonder if the manager selected products for the sale, or just gave a general discount. When you find an opportunity, you need to exploit it. Customers are hard to find.

"New customers and new businesses require two things from any business person or company. Knowledge of the marketplace, a clear understanding of all the dynamics of marketing, and action are all required to locate, assess and activate new customers."
Ad copy for Finding New Customers For Your Business

There is a classic business training video called Finding New Customers For Your Business. It's very thorough and covers a lot of ground.

It has two parts:

  • Part One - Building the Foundation and Forming a Plan- 28 minutes
  • Part Two - Executing the Plan - 32 minutes

    Part One explains Marketing and the Market and discusses the product or service, market segments, delivery systems, communications, price, and the competition.

    Part Two explains how to win new customers. The program presents ways to get new business from:

  • Former Customers
  • Existing Customers
  • New Customers

    Even though the fashions are a little out of date, this classic video presents great information. If you can look beyond the clothes, you can get a bargain.

    We can't all just wait for customers to stream into our place of business like police to a hold-up. We need to set forward a plan to attract new customers. Once we've attracted them, we need to keep them and sell to them. We're just as helpless as the hold-up man if we don't have plans and strategies.

    Don Doman is a published author, video producer, and corporate trainer. He owns the business training site Ideas and Training (, which he says is the home of the no-hassle "free preview" for business training videos. He also owns Human Resources Radio (, which broadcasts HR and business training information, program previews, and training samples from some of the world's great training speakers twenty-four hours a day. You can listen and learn on Human Resources Radio.

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